Blog

Aug
29
True Blue for TCU

By: Jim Flint

It starts before you know.

“Off the bat, I knew it was fair,” Luken Baker said. “There really wasn’t a doubt.”

Little did fans know that Baker’s clutch home run was launched more than a year earlier.

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A simple email that stated in no True Blue TCUuncertain terms: “Thanks for your interest, but I’ve decided what I’m doing next.” At the time, 30 major league teams and countless colleges were left wondering why.


Aug
21
Super Powers > Super Heroes

Working with talented associates helps you see things more clearly. I now know that Super Powers are greater than Super Heroes.

Wonder Women, Super Men – all things to everyone. They lean on their powers.

Superman could only leap “tall buildings in a single bound” – key word “single”. One thing at a time, people.

My nostalgic, new favorite Super Hero? The Wonder Twins. Powers activate! Originator of the fist bump some say.

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Distilled down to a finer point, it’s really Super Powers that make Super Heroes, and that’s the transformative part of the Wonder Twins.

Do you have Super Powers? Can you morph into any form of water? Can you transform into any animal?

In today’s marketing reality, it&rs...


Aug
21
Live Sports Media Playing With A House of Cards

The Roman Empire brought order to western Europe for 1,000 years. It was a good run. In the end, Vandals and Barbarians took over. No literally – the Vandals and Barbarians.

The other driver? Economics. Rome’s geographical expansion drove unreasonable expenditures for defense against developing powers at the edges of the empire.

Which brings us to today’s media environment.

We’re watching the beginning of a dramatic change with live sports programming. The initial expansion is complete and too much money is being spent on developing digital super powers at the edges of the empire.

Thanks to time shifting, binge watching, and companies like Netflix who deliver superstar programming without commercial interruptions, we&...


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